I am such a greedy FGV. All you need to do is slap the word ‘vegan’ on your product and I’ll purchase it. If you want me to enjoy it enough to come back for more, all I ask is that whatever you sold me tastes slightly better than average. I’m not too fussy.
In the case of a recent cupcake purchase, I will certainly not be coming back for more in the foreseeable future.
For many months I had seen a super cute range of cupcakes around London. Cat & The Cream cakes are delectable-looking treats housed in cute, plastic tubs and are mostly found in Whole Foods Market outlets. I’m not sure how I managed to go so long without caving into temptation, but I eventually cracked a few weeks ago and bought one of their vegan cakes.
The cupcake I snacked on was sadly below average in my opinion. The choc/orange sponge was too dense with a lack of any discernible flavour. The frosting was verging on grainy and neither Josh nor I could bring ourselves to finish eating it… and that speaks volumes! Almost half of the already-small cupcake got composted.
I’m not sure how to report back on how many cakes in the Cat & The Cream range are vegan. I do know they are all wheat/soy free, but I have seen non-vegan cupcakes by the brand on sale and this article talks of free range eggs. However, the wording on the company’s Facebook page would indicate everything they now make is suitable for a vegan diet. If that is the case, high praise to them for changing.
If you disagree with my take on these cakes, I would love to hear from you in the comments below. It is the only way I will know anything more about them, that’s for sure.